Welcome to the family
er@ is the app built around what you love right now. No ads, no algorithm, hide or unhide your follower count. Just your vibe, your era, and the people who actually matter to you.
The person behind er@
I'm a Jacksonville, FL-based builder with 30 years in enterprise technology. I spent the better part of my career leading digital modernization and platform transformation at one of the largest financial institutions in the world, working at a scale most people never get to see up close.
I didn't come from a startup background, but this is where I belong. I'm always writing down ideas for new apps and things I can create next. Thanks to vibe coding, now I can turn my ideas into reality. What I brought from the corporate world is simple: when something has to work for millions of people without failure, you build it differently. That's exactly the mindset I brought to er@.
Why I built this
"What are you into right now? That one question tells me more about you than any grid of curated photos ever could."
Ever since social networking started, yes I'm that old, I've watched it throughout the years hollow out real connection. Everyone became hyper focused on follower counts and how many likes did my recent post get. Metrics that make people feel like they're not enough, creating anxiety, depression, and that addiction to "go viral" or become an influencer. Algorithms designed to keep you scrolling. Ads disguised as content. I didn't want to build any of that. Just the opposite.
I created er@ with a simple belief: your taste is your identity. I want to know the shows you're watching, the music you can't stop listening to, the places you've been or plan to visit, everything that tells me who the real you is. Not your highlight reel. Not your follower count. Not how many likes your last post got.
So I built er@ with that as my driving force, to help us connect on a deeper level with one another. Three active pins — the things you're into right now, with photos and captions to capture the moment. Photos that expire in 72 hours so you never feel trapped by your past. And when you're done with a chapter, you can swap a pin, create a new chapter, and archive that moment of your life into a named era. A genuine record of who you were during that time. Your profile becomes your biography, your archived eras become your digital scrapbook, and your life is real, genuine, not a performance.
For friends and family, it means something real: I actually know what you're into. That shared obsession or mutual interest is the start of real connection. I hope you love the app as much as I do and it brings you happiness and the joy of connecting again on a deeper level, as social media was meant to create initially. Where it failed, we hope to succeed. Enjoy.
— Tony
We will never sell ad space. Advertisers do not have access to your attention here.
Your feed is chronological — from people you approved, in the order they posted. Nothing curated to keep you scrolling.
You choose whether your follower count is visible. Nobody else gets to decide what metrics you show on your profile.
Every photo disappears from public view after 72 hours. er@+ subscribers get 7 days. Low stakes means more authentic posts.
Users 13–17 must approve every follow request. If you're 18 or older, you can choose to auto-approve follows if you prefer a more open profile.
You choose who can comment, on which posts. Mental health by design, not afterthought.
Privacy & Safety
Every privacy and safety feature in er@ is free. We don't sell protection as a premium. er@+ is purely about self-expression upgrades: add a 4th pin for greater expression, video posts with longer photo & video expiry, custom era theme colors when archiving. Your safety is not a product you need to purchase, ever.
All follows require your explicit approval — on by default, always. You can see a requester's current pins before you decide. Either party can remove a follow relationship at any time. Auto-approve is available as an option for users 18 and older.
Delete any comment instantly. Restrict someone from commenting while keeping them as a follower. Or remove them entirely. Global off is always available. Per-post settings at the moment of posting.
Your handle, email, pins, eras, photos, and captions. Device type and OS for performance. Crash logs and aggregated usage events. That's the complete list.
Minimum age 13. Ages 13–17 require parent or guardian review. Consent timestamps stored on every user record. Right to access, correct, delete, and export your data — always.
When you search for friends, your contact list is hashed for matching only, then immediately discarded. We never store, read, or message your contacts.
Active photos are deleted from our servers within 30 days of their expiry — not just hidden from view. Era archive thumbnails are retained while your account is active.
To protect the privacy of our users, er@ blocks screenshots within the app. What someone shares on er@ stays on er@ — it can't be captured and taken elsewhere without their knowledge.
er@ actively screens for and blocks sensitive, harmful, and explicit content. If something slips through, users can report abuse or flag any user directly from their profile or post. Every report is reviewed.
er@ is designed for ages 13 and up. If your child is between 13 and 17, we require that a parent or guardian review and agree to our terms during signup. Follow approval is mandatory and cannot be turned off for users in this age group.
There are no ads. Photos expire. Comments can be turned off or deleted individually. Screenshots are blocked to protect the privacy of our community. We actively screen for and block sensitive and harmful content, and every user can report abuse or flag another user directly from any post or profile. Users can unfollow someone without the other user getting notified. These safety features aren't settings you have to hunt for — as a parent I wanted to make sure they're built into the experience. If you have ANY questions, email me at hello@eravibe.app. I'm a real person and I promise to respond.
Full transparency
We believe you deserve to know exactly how a social app sustains itself. Here's every revenue stream we have or plan to build — nothing hidden.
| Stream | What it is | What it means for you |
|---|---|---|
| er@+ Subscription | $3.99/mo or $29.99/yr. Unlocks a 4th pin, 7-day photo expiry, custom era themes, and er@+ badge. 7-day free trial on your first subscription. | The main way we earn. You pay us directly. No advertiser involved. |
| er@ Shop | Branded merch — tees, hats, hoodies, phone cases, stickers — plus curated lifestyle products we love and stand behind. | You buy something you actually want. We earn a margin. Simple. |
| Affiliate Commerce | When we recommend a product and you buy it, we earn a small commission (typically 5–15%). Powered by a recommendation engine, not an algorithm — we surface things relevant to your current pins. | We only surface things that match what you're into right now. We always disclose when a link is affiliate. You are never targeted based on a behavioral profile. |
| Moment Partnerships future | Brands sponsor cultural pin events — a limited-time pin category tied to a real cultural moment. Think a film studio sponsoring a "movie era" pin during a major release. | These will be disclosed, limited, and tied to cultural moments you'd likely be into anyway. Never interrupting your feed. |
| Taste Graph Licensing future | Anonymized, aggregated trend data — what pins are surging, what's going viral in real taste — sold to music labels, studios, and brands. | This data is never tied to you personally. It's population-level trend intelligence — like a music chart, not a personal profile. We will never sell individual user data. |
Our commitment, in plain English:
We will never run third-party ads. We will never sell your personal data — that means your name, email, photos, pins, or anything tied to you as an individual. We will never build an algorithm designed to maximize your time on screen at the expense of your mental health. Every dollar we earn comes from you choosing to support us, or from brands paying for cultural relevance — not from selling your attention.
What's coming
We're building this in the open. Here's exactly where we are and what's next.
Navigation, Supabase backend, authentication, pins system, onboarding, and era archive — all built and running.
Photo upload to Cloudflare R2, expiry enforcement, and real-time push notifications.
RevenueCat integration, paywall screens, and entitlement enforcement. 7-day free trial on launch.
Branded er.at/[handle] short URLs, Branch.io deep links, and referral tracking.
iOS TestFlight open to early users. Android internal testing simultaneously.
Available now on the App Store. Android coming soon. Handle reservation campaign and press outreach underway.
Get in touch
Whether you're press, a potential brand partner, a parent with questions, or just someone who wants to say hi — reach out.
Available on Google Play and Apple App Store. Set your 3 pins. Start your first era.